The Sales Executive will be at the forefront of the free trade customer interactions delivered
virtually, working in collaboration with our Field Sales team members, utilising all contact
channels to drive sales and fostering lasting relationships. The Sales Executive’s primary focus
will be on proactively selling and engaging with their aligned customers through virtual channels
to understand their needs, upsell our products/services, and ultimately drive revenue growth and
value through selling, while ensuring you deliver an excellent service at all times.
Customer Engagement: Building and maintaining strong relationships virtually with existing and potential customers,
ensuring effective product matching to best meet with the requirements of the customer and
support them in growing their business. Responsible for working with the Business
Manager to follow up on new business leads
Customer Relationship: Management
Cultivate strong relationships with customers virtually, providing personalised
recommendations, addressing queries, such as when products are unavailable and suggest
suitable alternatives available to them in order for optimum order fulfilment, and resolve
concerns promptly and professionally. Take incoming and make outgoing calls to process
the customer’s normal order and check your customer base have placed orders when
expected if ordering electronically.
Sales Generation:Deploy effective sales techniques over the phone, to profile and understand the needs of
the customer, then using this information to maximise margin through, up selling,
communicating product features, benefits and promotions and introducing and highlighting
new products and pillars not previously ordered within the remit of the account.
Responsible for reviewing downtrading and lost customers in collaboration with the
Business Manager and implementing solutions to reengage and encourage sales growth.
Commercial Awareness
Negotiate within the commercial parameters in order to leverage additional sales and
margin. Proactively identify areas for growth in key strategic pillars and uses the tools
available to realise incremental opportunities. Utilise the internal CRM BIDIQ to improve
margin through effective price management and operation cost control to maximise
commercial profitability to the business.
KPI Achievement
Meet and exceed individual and team sales targets, demonstrating motivation, resilience
and a proactive approach to sales activities and consistently striving for excellence.
Product Knowledge
Maintain knowledge of our products, pricing and promotions to effectively address customer
enquiries and maximise sales opportunities. Engage with supplier events to get the best
from new products and promotions.
Single View of the Customer
Accurately record all customer interactions, sales transactions and relevant information
within our internal CRM system BIDIQ ensuring an accurate single view of the customer and
ability to facilitate follow up customer activities.
Collaboration
Collaborate closely with field sales teams and wider internal operational departments as
needed to meet the needs of the customer and achieve sales goals.
Customer Retention
Meet and exceed individual and team customer retention targets by minimising losses
through close management and liaison with customers working collaboratively with the Field
Sales teams.
Measures & Key Performance
Requirement to achieve all individual performance objectives and comply with company
standard’s
Liaise with field sales and other departments where relevant to help the customer and the
business within the designated territory.
Maintain all company equipment and keep our information confidential
Understand all of the tools for the job including the use of BIDIQ
Answering or intercepting in-coming calls in a professional and courteous manner so the
customer has a quick and effective experience with us.
Responding to customer needs, putting into practice your sales techniques to drive sales
growth
. At times required to deal with difficult customer conversations and do so while maintaining a
professional and courteous manner
Requirements for qualifications, specialist knowledge, skills or key behaviours the jobholder will
need to demonstrate to do the job effectively:
Experience
Previous experience of dealing with customers whether in a retail or contact centre
environment. It is desirable to have experience of selling to customers in a virtual telesales
or contact centre environment but not essential
Transferable skills that will support good customer experience such as strong
communication skills and ability to build effective relationships
Requirement to be comfortable working in a fast paced sales environment
Key Skills & Competencies
Sales Skills: String ability to understand customer needs and close sales effectively.
Customer Centric Approach: Commitment to delivering a positive and supportive experience
to all customers. Ability to operate professionally under times of pressure. Ability to work using
data and insights to inform customer conversations
Communication: Clear, confident and friendly communication skills with an ability to build
rapport quickly. Requirement to have a good telephone manner and take calls in a professional,
courteous and timely way. Ability to deliver messages clearly and effectively to customers.
Self-Motivation: Highly driven and able to work independently to achieve goals. Ability to work
to timescales and deliver on time in full. You will have good organisational skills and be able to
work in a tidy, logical manner.
Attention to Detail: Accurate data entry and attention to detail in call records and customer
data.
Team Working: Have a sense of team working and collaboration with other teams and
departments.